It's All In The Package
How many times do you walk through a market and stop to look at some product because the package caught your eye? It could have been the colors or the picture or the design of the package itself that made you stop to look. Packaging is a huge multi billion dollar industry and is perhaps one of the most important items when considering different ways to sell your product.
Farmers and repackers in particular are faced with extraordinary marketing challenges and as such, diverse packaging considerations are what most affects Wasserman Bag Co, an 86 year old company in Long Island, New York. Karen Wasserman, President, says that price used to be the driving force but today merchandisers, driven by consumer needs, are looking for new and interesting packaging ideas. New materials being manufactured domestically and abroad offer different levels of strength, breathability and durability. A bag used to be just a bag and a box used to be just a box. Today, however, the specifications have become more and more complex and technical. In particular the desire to “go green” and to prolong shelf life of produce for instance, are major issues for packaging buyers.
It’s an exciting time in the business. Three generations ago, Wasserman’s grandparents (on both sides) picked up used cotton, burlap and onion bags with a horse and wagon. Today, Wasserman Bag Co. sells nationally via the internet.
Still providing used burlap and onion bags (like the old days), they have also moved on to paper, poly and mesh bags, corrugated vegetable cartons, wood crates, plastic clamshells, biodegradable and compostable trays, farmstand supplies, closing supplies, packaging machinery and more. Servicing farmers, nurseries, plumbing suppliers, hardware suppliers, ice dealers, the fishing industry, and other bag dealers, Wasserman Bag has gained momentum through watching and anticipating the changes in market trends.
Previously selling stock products, custom printed and designed items are now shipped on a regular basis. “In a fast-paced industry, such as produce, where packers may not be able to anticipate supermarket sales, we need to be able to respond to our customers immediately. We are poised to answer questions knowledgeably and to fulfill needs quickly making our firm different from most others,” Wasserman continues.
Wasserman recently redesigned its website: www.wassermanbag.com. You can also contact the company via email (wassermanbag@aol.com) or phone (516-681-5900). The mailing address is Wasserman Bag, 70 Commerce Place, Hicksville, NY 11801.
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It s All In The Package FARM HOME Miscellaneous How many times do you walk through a market and stop to look at some product because the package caught your eye? It could have been the colors or the picture or the design of the package itself that made you stop to look Packaging is a huge multi billion dollar industry and is perhaps one of the most important items when considering different ways to sell your product Farmers and repackers in particular are faced with extraordinary marketing challenges and as such diverse packaging considerations are what most affects Wasserman Bag Co an 86 year old company in Long Island New York Karen Wasserman President says that price used to be the driving force but today merchandisers driven by consumer needs are looking for new and interesting packaging ideas New materials being manufactured domestically and abroad offer different levels of strength breathability and durability A bag used to be just a bag and a box used to be just a box Today however the specifications have become more and more complex and technical In particular the desire to “go green” and to prolong shelf life of produce for instance are major issues for packaging buyers It’s an exciting time in the business Three generations ago Wasserman’s grandparents on both sides picked up used cotton burlap and onion bags with a horse and wagon Today Wasserman Bag Co sells nationally via the internet Still providing used burlap and onion bags like the old days they have also moved on to paper poly and mesh bags corrugated vegetable cartons wood crates plastic clamshells biodegradable and compostable trays farmstand supplies closing supplies packaging machinery and more Servicing farmers nurseries plumbing suppliers hardware suppliers ice dealers the fishing industry and other bag dealers Wasserman Bag has gained momentum through watching and anticipating the changes in market trends Previously selling stock products custom printed and designed items are now shipped on a regular basis “In a fast-paced industry such as produce where packers may not be able to anticipate supermarket sales we need to be able to respond to our customers immediately We are poised to answer questions knowledgeably and to fulfill needs quickly making our firm different from most others ” Wasserman continues Wasserman recently redesigned its website: www wassermanbag com You can also contact the company via email wassermanbag@aol com or phone 516-681-5900 The mailing address is Wasserman Bag 70 Commerce Place Hicksville NY 11801
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