Squeak Leads To Oil Discovery

Squeak Leads To Oil Discovery FARM SHOP Maintenance My husband and I accidentally discovered Ultimate Penetrating & Lubricating Oil when our pickup developed a loud squeak as we traveled through the Bakken oil field region in western North Dakota The oil caught our attention at the Williston NAPA store because it was both a penetrating and lubricating oil And it was a Pride of North Dakota product manufactured in Dickinson N Dak Our first use was to open the filler plug of the rear end to check the oil level The plug was rusted tight on our 6-year-old pickup After spraying Ultimate on it we ended up waiting a day in order to get the right size tool It loosened on the first try My husband added oil and then sprayed Ultimate on the U-joints knuckles and other parts and the squeak disappeared Later we took the truck to a mechanic who changed out one of the U-joints I was curious about the oil’s origins so I called the number on the can Turns out the manufacturer GW Enterprises is a family business Fayette Heidecker explained that her husband Gary developed the product back in 1992 working with local mechanics They worked with I-K-I Manufacturing in Wisconsin to put it on the market “It’s a petroleum-based product ” Heidecker says “It’s unique because it’s both a penetrating and lubricating spray ” Ultimate oil eliminates squeaks frees rusted bolts nuts and parts and can also be used to lubricate and protect Though the target market is industrial and equipment other buyers – including many women – use it for a variety of things including electric razors sewing machines squeaky garage doors frozen locks and sporting goods “The can lasts too darn long ” Heidecker laughs about the product that retails for about $7 50 “You don’t have to use much per application It’s foamy so it penetrates right away ” The Heideckers have large customers including Petro Hunt LLC and the N Dak State Highway Department They personally contact dealers in communities to find new retailers but are open to calls from potential distributors Contact: FARM SHOW Followup GW Enterprises 1631 37th St E Dickinson N Dak 58601 ph 866 227-8511; www gw-ultimate com

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