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Shop Specializes In Roadside Signs
“We bring our sign shop to our customer,” says Rick Cottier, one of the four owners of Waldo & Associates, Inc., in Perrysburg, Ohio. The full-time printer for roadside stands, greenhouses and nurseries switched from silkscreen printing to digital printing about 5 years ago.
  As a result, signs on Coroplast (4mm corrugated plastic) and rigid vinyl (15 mil) are faster and less expensive to make. Cottier notes that it’s easy to customize the colorful signs with a UV-ink rated to last at least 3 years without fading.
  Prices start at $6.95 for an 8 by 24-in. one-sided sign. Add $2 for a 2-sided sign, and another $1 if you want to add your logo.
  “We get a lot of repeat business once our customers see the quality, durability and value that our signs offer,” Cottier says.
  While geared to roadside stands and garden centers that need signage for products, Waldo has a growing market of people who sell at farmers markets.
  “We look at signs as being your best sales people,” Cottier says. “They work 24/7 and never complain.”
  The signs can be as simple as a name and photo of an item, or it can be artistic or informative with details such as growing requirements.
  “We have a graphic designer who works on custom products,” Cottier says. The digital printer makes banners up to 67 in. wide. The long-lasting banners are also reasonably priced, $73.13 for a 2 1/2 by 7 1/2-ft. vinyl banner, for example.
  Waldo has more than 300 designs on hand and also offers magnetic and Sintra 3mm polyvinyl signs, holders and other accessories.
  Contact: FARM SHOW Followup, Waldo & Associates, Inc., 28214 Glenwood Rd., Perrysburg, Ohio 43551 (ph 800 468-4011; www.waldoinc.com).



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2013 - Volume #37, Issue #4