2013 - Volume #37, Issue #5, Page #08
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Website Connects Customers To Local Egg Producers
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The website is easy to use, says Liz Howard, store manager for The Egg Carton Store in Fox Island, Wash. Just go to the LocalHens website, fill in as little or as much information as you want. You can add photos and link it to your own website, if you have one.
When someone is looking for a business selling eggs, they just go to the website and type in a zip code, and the egg sellers closest to them pop up.
“It’s a handy marketing tool for small backyard farmers,” Howard says. Bill Swanson, owner of The Egg Carton Store, developed the website to promote buying local and help egg producers. While he sells egg cartons, promotional material and other items for the industry, people don’t have to be customers to be included on the free LocalHens website.
Howard oversees the 2-year-old website, which has about 650 egg producers listed. Now her focus is getting the word out to consumers through advertising, articles, Facebook, Twitter and The Egg Carton Store’s website.
“We’ve had quite a few customers call to thank us for getting them new customers,” Howard says. “People are definitely looking at the website.”
Every couple of weeks LocalHens features one of its egg producers with photos and more details on the home page.
Contact: FARM SHOW Followup, The Egg Carton Store, P.O. Box 639, Fox Island, Wash. 98333 (ph 866 333-1132; www.localhens.com; www.eggcartonstore.com).
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