2013 - Volume #37, Issue #5, Page #38
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Stainless Steel Oil Filters Improve Engine Performance
Kelly Tidwell is a world champion drag racer who’s been working on engines for more than 50 years. Today he’s head of research and development for Pure Power!, the company he co-founded in the late 1980’s to produce premium quality filtration and lubrication products. He holds multiple mechanical and liquid process patents.
  The Pure Power! Filter stainless steel oil filter is a lifetime product for passenger vehicles, trucks, stationary engines, industrial and agricultural equipment, including over-the-road semis. It’s a spin-on style filter with a removeable and cleanable stainless steel filter element. The billet-aluminum housing is burstproof up to 1,000 psi and virtually leakproof because of the Viton seals. Tidwell says a Pure Power! oil filter improves engine performance by reducing the drag created by poor oil flow.
  The filter has deep-pleated, 2-ply stainless steel filter media. “Using stainless shows a 90 percent improvement in debris removal compared to other media,” Kelly says. “Those numbers aren’t just a sales pitch on my part. They’ve been authenticated by several independent tests.
“All of our filters are cleanable and reusable, so they’re not ending up in the garbage every few thousand miles,” Kelly says. More important to consumers, however, are the performance advantages gained from the stainless filters. “They maintain high oil flow through 2-ply, 45-micron stainless steel media,” Tidwell says. “They even attract ferrous particle matter with the proprietary Neodymium magnets inside the media.” The filters provide maximum filtered oil flow to the engine at all times and incorporate a patent pending full-flow bypass for emergency oil requirement.
“Clean oil improves engine performance, improves fuel economy, improves torque and horsepower,” Tidwell says. “We’ve been involved in many independent tests that show a 10 to 15 percent gain in torque and horsepower with Pure Power! filters.”
Pure Power! filters are easy to clean with hot soapy water and don’t require any modifications for installation. They just screw on in place of the existing filters. They sell for $200 to $259, depending on the engine. Check website for dealers.
Contact: FARM SHOW Followup, Pure Power! Inc., 17731 Sampson Lane, Huntington Beach, Calif. 92647 (ph 714 894-2994; www.gopurepower.com).


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2013 - Volume #37, Issue #5