Flavored Oatmeal Drinks

2018 - Volume #42, Issue #3, Page #07

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A Canadian inventor recently came up with new oat-based drinks that come in powdered form to mix up instantly with milk or in smoothies.
  “It gets cold here in the winter, and we wanted something warm as an option to tea and coffee,” says George Barreras, Oatdeal.  Barrerras and his wife Hiscay escaped the violence of Columbia with their 2 children 11 years ago and were resettled in Saskatoon. With nothing more than 2 suitcases and optimistic expectations, they settled in.
  Hot oat drinks are popular in many Hispanic countries, and the Barreras thought they would find them in the country that produces the most oats in the world. When they didn’t, they decided to do something about it.
  They focused on making a product that tasted good and was good for you. In addition to cholesterol-fighting oats, the dry mixes contain added probiotics and inulin to promote good bacteria in the digestive system. However, it is the oats that are the focus.
  “Oats contain beta glucans that act as a fertilizer for healthy gut bacteria,” says Barreras. “They balance the bacteria ratio in the digestive system and are linked to protein and nutrient utilization.”
  However, the Barreras’ goal was more than just a health drink. “We wanted to create a Canadian winter drink made out of a crop grown on Canadian soil,” he said. “Drinks like coffee, chocolate and tea are all imported.”
  Four years ago they started Oatdeal with a little funding from the Saskatchewan government. Initial sales were largely to areas in the U.S. with large Hispanic populations. Barreras hopes Oat Boost will expand the market for the company.
  FARM SHOW received product samples, and we tried them out. The single serving- drinks were easy to mix up and tasted great. They were filling, but not overly so. Mixed with a cup of milk and microwaved for 90 seconds or blended into hot milk, they had a smooth mouthfeel and stayed in suspension.
  Adding the suggested 1 1/2 tablespoons of Oat Boost to milk and fruit put the smooth in smoothie. It gave the cold drink more body.
  FARM SHOW readers can order the products direct from the company website or from Amazon.com. They are also available from a growing number of retailers.
  “We have a lot of customers who buy online,” says Barreras.
  The single serving packets of Avena Ideal and Oat Boost are available in an introductory package of 8 units for $12.99 with free shipping in Canada.
  Contact: FARM SHOW Followup, Oatdeal, 1438 Fletcher Rd., Saskatoon, Sask. S7M 5T2 Canada (ph 306 202-7539; gerogeb@oatdeal.com; www.oatdeal.com) or (U.S. orders or distribution) J & A Executive Distributors (ph 214 705-2671, Ext. 1, USA@avenaideal.com).

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Flavored Oatmeal Drinks FARM HOME Food A Canadian inventor recently came up with new oat-based drinks that come in powdered form to mix up instantly with milk or in smoothies “It gets cold here in the winter and we wanted something warm as an option to tea and coffee ” says George Barreras Oatdeal Barrerras and his wife Hiscay escaped the violence of Columbia with their 2 children 11 years ago and were resettled in Saskatoon With nothing more than 2 suitcases and optimistic expectations they settled in Hot oat drinks are popular in many Hispanic countries and the Barreras thought they would find them in the country that produces the most oats in the world When they didn’t they decided to do something about it They focused on making a product that tasted good and was good for you In addition to cholesterol-fighting oats the dry mixes contain added probiotics and inulin to promote good bacteria in the digestive system However it is the oats that are the focus “Oats contain beta glucans that act as a fertilizer for healthy gut bacteria ” says Barreras “They balance the bacteria ratio in the digestive system and are linked to protein and nutrient utilization ” However the Barreras’ goal was more than just a health drink “We wanted to create a Canadian winter drink made out of a crop grown on Canadian soil ” he said “Drinks like coffee chocolate and tea are all imported ” Four years ago they started Oatdeal with a little funding from the Saskatchewan government Initial sales were largely to areas in the U S with large Hispanic populations Barreras hopes Oat Boost will expand the market for the company FARM SHOW received product samples and we tried them out The single serving- drinks were easy to mix up and tasted great They were filling but not overly so Mixed with a cup of milk and microwaved for 90 seconds or blended into hot milk they had a smooth mouthfeel and stayed in suspension Adding the suggested 1 1/2 tablespoons of Oat Boost to milk and fruit put the smooth in smoothie It gave the cold drink more body FARM SHOW readers can order the products direct from the company website or from Amazon com They are also available from a growing number of retailers “We have a lot of customers who buy online ” says Barreras The single serving packets of Avena Ideal and Oat Boost are available in an introductory package of 8 units for $12 99 with free shipping in Canada Contact: FARM SHOW Followup Oatdeal 1438 Fletcher Rd Saskatoon Sask S7M 5T2 Canada ph 306 202-7539; gerogeb@oatdeal com; www oatdeal com or U S orders or distribution J & A Executive Distributors ph 214 705-2671 Ext 1 USA@avenaideal com

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