2023 - Volume #47, Issue #5, Page #35
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Andyclean Soap Now Sold At Deere Dealerships
Michigan farmer Robert Reese saw his tweets and added the hashtag “Andyclean.” Others followed suit, and soon farmers began tweeting at Andy to ask if their freshly washed equipment met the Andyclean standard.
Pasztor first caught John Deere’s attention while on a family trip to the company’s museum in Waterloo, Iowa. He tweeted to the tractor manufacturer about how #Andyclean the equipment displays were, and John Deere responded with a shipment of complementary cleaning products. Three months later, they sent a second shipment of approximately 1,000 #Andyclean stickers.
Pasztor shipped the stickers to anyone who posted a picture of their #Andyclean equipment. As interest in #Andyclean scaled worldwide, people began donating money to help offset the postage costs.
“We built a community,” says Pasztor. “It’s about keeping equipment clean, but more so, it’s a shared love for farming and taking pride in our land, family, and machinery. So, I started to think to myself, maybe it’s time to develop a soap!”
Pasztor partnered with a local Ontario manufacturer to develop a cleaning product that met the Andyclean seal of approval. This foaming cleanser is made entirely from ingredients sourced from North America and is 100 percent safe for use on all vehicle surfaces. “This is a soap built by farmers, for farmers,” says Pasztor. “It’s fun to use, and it smells great! Just like apples.”
Soap in hand, Pasztor took a road trip across Canada and the States, connecting with John Deere dealers and introducing them to Andyclean. Today, you can purchase the soap at all John Deere locations across both countries. Andyclean is sold in 1-gal. and 5-gal. jugs. Expect to get four to six washes out of a gallon for cleaning a standard tractor.
Looking forward, Pasztor is eager to see how his soap business will continue to develop but is also just enjoying the ride and the community he’s cultivated. “I would have never done anything like this without the farming community on Twitter,” he says.
Contact: FARM SHOW Followup, Andy Pasztor (ph 519-403-8680; www.andyclean.ca).
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