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Low-Cost Pickups
The good news is that Toyota makes a stripped-down work truck with a target base price of around $10,000. The bad news is that the IMV 0 isn’t available in the U.S. and likely never will be. It’s available with either gas (139-hp.) or diesel (150-hp.) 4-cylinder engines, a flatbed with no sides, no armrests, ABS and airbags optional, and crank windows.
When developing the concept, Toyota worked with upfitters worldwide to create a vehicle designed for aftermarket builds. The goal was to include everything essential and nothing more, with expectations of many upgrades and modifications. Two models shown at a recent Japan Mobility Show included a workhorse version carrying a heavy load and a pop-up coffee shop. The IMV 0 is being introduced in Thailand in 2025.
While a $10,000 truck isn’t on our horizons, there are reports of a rebirth of the Toyota Stout for as low as $15,000. It would be introduced into the North American market. Lots of internet chatter aside, developing a new low-cost pickup has been teased by Toyota for several years. However, details, price and introduction are up in the air.


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2024 - Volume #48, Issue #5