Company Shares Family’s Seasoning Blend
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Michelle Pringle of Medford, N.J., founded and manages Papa Joe’s Salt in celebration of a five-decades-old family tradition. “My grandfather ‘Papa Joe’ created Papa Joe’s Salt in the early 70s for family and friends,” she says. “It was our family seasoning growing up. It’s all we used.”
The idea for a business started slowly. “In 2007, I put my Papa Joe’s blend in glass jars as Christmas presents. They loved it! All of them asked me to start a business to sell it.” Pringle’s first step was getting permission from the inventor himself. “I flew down to visit Papa Joe to discuss the possibility. He graciously agreed to pass the recipe to me.” She prepared the first mixture in her kitchen, taking a prototype to Papa Joe. “He just had two requests. ‘Queenie, don’t change the recipe, and please don’t ever forget about me.’ The rest is history.”
The specialty salt is designed to replace an ordinary salt and pepper shaker. It’s made from a high-quality blend of kosher and sea salts, cracked black pepper, and garlic. Today, it’s offered in Original, and four flavors use Original as the base: Jamaican Jerk, Southwest, Asian and Italian. “By far, the most popular is Original,” says Pringle. “We had to offer it in refill bags at first because customers went through the bottle so fast, and then we created a bigger 16.8 oz. size. The bigger size is our most popular online seller, usually two at a time.”
Pringle appreciates the creative uses her customers have for Papa Joe’s Salt. “When we ask about their ‘favorite thing’ to put Papa Joe’s on, they all say ‘everything,’” she says. Notable uses include watermelon, a rim for beverages, hotdogs, pancakes, boiled peanuts, salad dressing, and cheese.
Papa Joe’s Salt is sold online and throughout Ace Hardware and Hallmark stores for $7.49 per 5.6 oz canister. “Our seasoning mixes use only high-grade ingredients (no anti-caking agents or iodized salts), are naturally gluten-free, and non-GMO,” says Prindle. “We incorporate four coarse & flake Kosher & Sea Salts and two different pepper mesh sizes. Papa Joe’s is SFQ & Kosher certified, a woman-owned business certified with WBENC, and made in the USA.”
Today, Pringle remains busy with daily operations, including processing online orders, packaging shipments, creating and printing labels and receipts, planning newsletters and social media posts, and prepping samples. “When you start a small business, you need to understand that it’s 24/7; every day matters,” she says. “My advice is to celebrate the victories—all of them! And don’t be afraid to ask for help. You’ll be amazed at all the help your friends, family and local community want to give to help you to succeed.”
Contact: FARM SHOW Followup, Papa Joe’s Salt (www.papajoessalt.com).
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Company Shares Family’s Seasoning Blend SPECIALTY/SERVICES Michelle Pringle of Medford N J founded and manages Papa Joe’s Salt in celebration of a five-decades-old family tradition “My grandfather ‘Papa Joe’ created Papa Joe’s Salt in the early 70s for family and friends ” she says “It was our family seasoning growing up It’s all we used ” The idea for a business started slowly “In 2007 I put my Papa Joe’s blend in glass jars as Christmas presents They loved it! All of them asked me to start a business to sell it ” Pringle’s first step was getting permission from the inventor himself “I flew down to visit Papa Joe to discuss the possibility He graciously agreed to pass the recipe to me ” She prepared the first mixture in her kitchen taking a prototype to Papa Joe “He just had two requests ‘Queenie don’t change the recipe and please don’t ever forget about me ’ The rest is history ” The specialty salt is designed to replace an ordinary salt and pepper shaker It’s made from a high-quality blend of kosher and sea salts cracked black pepper and garlic Today it’s offered in Original and four flavors use Original as the base: Jamaican Jerk Southwest Asian and Italian “By far the most popular is Original ” says Pringle “We had to offer it in refill bags at first because customers went through the bottle so fast and then we created a bigger 16 8 oz size The bigger size is our most popular online seller usually two at a time ” Pringle appreciates the creative uses her customers have for Papa Joe’s Salt “When we ask about their ‘favorite thing’ to put Papa Joe’s on they all say ‘everything ’” she says Notable uses include watermelon a rim for beverages hotdogs pancakes boiled peanuts salad dressing and cheese Papa Joe’s Salt is sold online and throughout Ace Hardware and Hallmark stores for $7 49 per 5 6 oz canister “Our seasoning mixes use only high-grade ingredients no anti-caking agents or iodized salts are naturally gluten-free and non-GMO ” says Prindle “We incorporate four coarse & flake Kosher & Sea Salts and two different pepper mesh sizes Papa Joe’s is SFQ & Kosher certified a woman-owned business certified with WBENC and made in the USA ” Today Pringle remains busy with daily operations including processing online orders packaging shipments creating and printing labels and receipts planning newsletters and social media posts and prepping samples “When you start a small business you need to understand that it’s 24/7; every day matters ” she says “My advice is to celebrate the victories—all of them! And don’t be afraid to ask for help You’ll be amazed at all the help your friends family and local community want to give to help you to succeed ” Contact: FARM SHOW Followup Papa Joe’s Salt www papajoessalt com
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