Work Clothes Designed For Women

Work Clothes Designed for Women FARM HOME Clothes 15-5-32 A fifth generation New Zealand farm woman has taken on a problem that she says is common to farm women all over the globe - the lack of work clothes specifically de-signed for women. Paula Cheetham says the idea for her new business grew out of her frustration with the baggy, ill-fitting clothes she was forced to wear when working on her family farm. "Work clothes are designed for men. Women need a different fit and appreciate nice fabrics that are easy to clean," says Cheetham, who launched her new line of clothing at the New Zealand Fieldays. Cheetham had to learn the clothing business from the ground up in order to bring her line of mail order clothing to market. "We did a lot of research, talking to many working women to find out what they really needed. Then we had to come up with new, designs and get them manufactured." Cheetham's "Toilhers" line of clothing includes denim button down shirts, sweat-shirts, work jeans, coveralls, work gloves, work boots and other items. "One of our goals was to keep prices as competitive as possible. The reception has been outstanding from farm women," she told FARM SHOW, noting that she's interested in taking orders from North America. Contact: FARM SHOW Followup, Paula Cheetham, Toilhers Workwear, Ltd., RD 5, Hastings, Hawke's Bay, New Zealand (ph 06 879-7971; fax 06 879-5864).

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