People either love or hate the colored tires on his pickup, says inventor Russ Preischel, Hamburg, N.Y., who came up with the idea as a teenager and has worked on the patent-pending idea for years. He's getting geared up to offer them to the public.

"We start with worn tires and add the color as part of the retreading process -- adding colored tread and colored sidewall veneers," Preischel says.

He plans to offer blue, green, red, brown, violet, white, orange and other colors along with custom matching for an additional fee if you provide a sample.

Preischel says the color lasts as long as the tread does, although there can be a slight discoloring after awhile.

A plastic grounding strip placed under the truck eliminates the slight static charge the modified tires build.

Preischel's colored tires will come with a 1-year or 10,000-mile warranty. He's currently working out insurance issues which will affect pricing. Once on the market, a set of four tires will take 6 to 8 weeks to deliver.